Pathfinders: How to make your daily bread in Russia

Le Pain Quotidien is a well-known brand in London, Brussels and New York, but running the premium bakery in Russia presents an unparalleled challenge. Yet NX Bakery Group has succeeded against the odds. The company, which operates several bakery brands, has a turnover of $2 million a month. From finding local ingredients for their pastry to hedging against the unpredictable Russian weather, Gohar Gragossian and Ian D. Zilberkweit have overcome all the obstacles, and agreed to share their secrets with